GOOD-BYE TOBACCO WITCH. YOU CAUSE SUFFERING EVERYWHERE YOU GO!
Do not believe the pitch.
Cigarette is just a witch.
Those who buy the lie,
Just get sick and die!
LET’S DITCH THE TOBACCO WITCH!
This ad was created as a part of the American Legacy Foundation’s “Truth Campaign”. It was one of two ads which were abruptly withdrawn from national media outlets after Washington state Attorney General Christine Gregoire, chair of the foundation’s board of directors, received complaints from both Philip Morris and from North Carolina’s Attorney General, Michael Easley.
The “Lie Detector” ad, paid for by money allocated for tobacco prevention in the Attorney General settlement with tobacco companies, was part of the national kick-off campaign for the American Legacy Foundation and was filmed in the lobby of the New York headquarters of Philip Morris. According to news reports, Gregoire said that the ad was pulled because it vilified the industry. It is widely believed, however, that it was pulled for being too effective.
Despite the effectiveness of many stop-smoking campaigns, tobacco continues to make big money while taking a big toll on the world’s health and economy. In poorer countries, up to 30% of income is spent on tobacco, reducing funds available for nutrition, education and health care. Comprehensive health-care services supporting cigarette cessation are available in only 19 countries. About 38% of countries have minimal or no restrictions at all on tobacco advertising, promotion and sponsorship. Nearly 80% of the world’s one billion smokers live in low- and middle-income countries. Consumption of tobacco products is increasing globally, though it is decreasing in some high-income and upper middle-income countries. Tobacco kills 50 percent of users. Despite these terrible odds, there are 1.1 billion tobacco users in the world, and this number is expected to grow. Let’s join in the effort to ditch the tobacco witch everywhere. Additional statistics are in the link below.